What we did

”Nätprat” – a whole new context to start talking about life online, as important as the talk about the birds and the bees. An integrated CSR project with practical aid such as Nätpratskorten, a deck of cards to help parents ask the right questions about their kids lives online and get the conversation started; Nätpratsquizet, a digital quiz for parents to put their internet knowledge up for test; Nätpratsjouren, a specifically recruited hotline within Telenor’s customer service, with experts within childrens’ behaviour online; Vuxenläxan, a prepared lesson for schools where teachers can talk about online conversation, the students are encouraged to make their own digital quiz about their specific behaviour online that they then give to their parents as homework. With a great break through in Nyhetsmorgon, SR, SvD, SVT, local media etc Telenor communicated the importance of the conversation between parents and their children in order to overcome cyberbullying, which in turn, had a great impact on Telenor’s brand. A report based on their consumers shows that more people find that Telenor is taking greater responsibility now compared to before.

Collaborations