Swedish Athletics chooses Wenderfalck

A new initiative focuses on getting even more people to put on their running shoes. Running is one of our biggest and most popular forms of exercise. Over the past 10 years, the number of official races and participants in these races has almost doubled. Now the Swedish Athletic Association is joining forces with Wenderfalck to increase its focus on Swedish runners. The aim of creating a brand-new digital platform is to bring together and promote all the running that the athletics clubs offer and create even better opportunities for runners, clubs and partners to develop their own and other people’s interest in running.

“Running is both an athletic discipline and our most common form of exercise after walking. Each year, our clubs organise almost 400 races and many offer group training at many different levels. Together with Wenderfalck, we want our initiative to support existing runners in their training and inspire others to put on their running shoes,” says Hillevi Thor, project manager for Swedish Runners at the Swedish Athletic Association.

A whole new site for races and running groups, training packages and newly developed material for all the clubs are just some of the key components of the initiative, which will unfold over the autumn.

“The Swedish Athletic Association and all their clubs are a fantastic knowledge resource and hub for everyone interested in running and fitness. We’re very excited about helping create new opportunities for Swedish runners to train and compete at all levels,” states Fredrik Jerresand, CEO of Wenderfalck.

The project will begin immediately, with the site set to launch early next year.