All I Want for Christmas Is a Goat – Live

ActionAid

Disciplines

  • Art direction
  • Content production
  • Copywriting
  • Graphic design
  • Idea
  • Media pitch
  • Social media activation
  • Social media strategy

What we did

A follow up campaign of the previous year, where we let the phenomenon of goats sounding like people capture people’s interest with the Christmas album All I Want for Christmas Is a Goat. This year we took the natural next step – All I Want for Christmas Is a Goat – Live. A Christmas concert live streamed to the world through ActionAid’s channels. This time the goats did not sing, instead an all-female choir sounding like goats performed the Christmas classics from All I Want For Christmas Is a Goat. With the choir we wanted to put the spotlight on women all over the world fighting poverty.