• App design
  • Art direction
  • Content production
  • Copywriting
  • Graphic design
  • Idea
  • Media pitch
  • Social media activation

What we did

Digidjuren or “The Digimals” is an Augmented Reality experience with imaginary animals that could only be seen at Parken Zoo. These colorful creatures have adapted in creative ways to survive real world threats, making the experience both entertaining and educational.

Being the world’s first Zoo with imaginary animals in Augmented Reality, the Digimals became a valuable conversation starter that was activated in both bought and earned channel resulting in over 50 million media impressions.