Face your fear

Samsung

Disciplines

  • Art direction
  • Idea
  • Influencer management
  • Media pitch
  • Planning
  • PR content production
  • Social media activation
  • Social media strategy

What we did

The Virtual Reality (VR) technology is so powerful today that it can even be used to cure phobias. To highlight the endless possibilities of Samsung Gear VR we created “Face Your Fear”, an experiment where we helped four Nordic influencers overcome their fear of spiders in just 3 hours.

The campaign was picked up by some of the biggest Swedish and international news outlets such as Expressen, Sveriges Radio, The Daily Dot, Uprox, VICE and many more, leading to over 40 million earned impressions.