Homefulness

Fastighetsbyrån

Disciplines

  • Art direction
  • Copywriting
  • Film production
  • Graphic design
  • Idea
  • Social media activation

WHAT WE DID

33% of Swedes experience the process of buying a new home very stressful. Fastighetsbyrån has launched a new brand platform aiming to be the most thoughtful realtor on the market.

To help stressed home buyers we created an entirely new and relaxing way to search for a home by turning Fastighetsbyrån’s property ads into mindfulness audio tracks. The tracks were released on all major streaming services, for people to find their new home when lying flat on the sofa, no stress needed