• Art direction
  • Consumer PR
  • Copywriting
  • Creative campaign
  • Film production
  • Idea
  • Media pitch
  • Planning
  • Social media activation

What we did

Half of the Swedish population suffer from lack of Vitamin D during wintertime, and in February our energy levels have often reached rock bottom. One of the most common reasons is that we don’t get enough sunlight.

To brighten up the day for tired Swedes we turned one of Apotek Hjärtats display windows in central Stockholm into light therapy. With specially adapted fluorescent lamps in which color, temperature and brightness simulates a natural daylight, busy Stockholmers could now experience light therapy on the go – right in the heart of the city centre.