- Art direction
- Content marketing
- Social media activation
What we did
By the press of a button, the facebook app’s sophisticated algorithm found out which of your friends was your perfect match, all based on a number of parameters and indicating whether users were interested in each other. As visitors waited eagerly for Match Machine’s verdict, we seized our chance to show the trailer for the programme and explain the concept.
The campaign was first launched on the Swedish market but the viral effect meant that it quickly spread further and became a global success. When it reached Spain it really took off. In just one night the app gained more than a million Spanish users, which in turn saw Match Machine spread to South America and the US. All resulting in 36 million app visits, 84 million matches and over 7 million shares on Facebook.