• Art direction
  • Consumer PR
  • Copywriting
  • Creative campaign
  • Digital campaign
  • Film production
  • Graphic design
  • Idea

Tired of being the only one on the server that plays legit? Getting wallbanged time and time again ruins the fun, and cheaters are killing the game. So to help out, we created Samsung Beats the Cheats – a campaign where we cheat the cheaters by creating modified cheats containing information about how playing on a Samsung QLED TV gives you the same advantages as cheating.

We took the main features from the Samsung QLED TV and compared those into actual cheats, and uploaded them on the internets largest cheats sites. Instead of actual code, the files contained text about Samsung QLED main features. The QLED FreeSync technology, that gives you a better aim, was turned into an aim assist hack. The QLED Game mode, that gives you faster reaction time, was turned into a trigger hack.

When cheaters downloaded and opened the files, they were met by a message how the QLED improves their game, and an URL directly to Samsung e-commerce. Because gaming should be about skills, not cheap tricks. Have a look at the video below!

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