Disciplines

  • App design
  • Art direction
  • Communication strategy
  • Consumer PR
  • Copywriting
  • Creative campaign
  • Digital campaign
  • Digital development
  • Film production
  • Graphic design
  • Idea
  • Media pitch
  • Web design

 

Who cares about a new fridge with cameras inside? Not that many. People are too busy with, say, their app-based dating game. Yet, the inside of your fridge is the only remaining place that truly reveals the inner soul of a person. So to launch Samsung’s new Family Hub fridge, we created the dating experience “Refrigerdating” – to help people find true love with a little help from their fridge.

People could swipe up their future love based on a picture of yesterdays Chinese box, half a zucchini and 3 units of half drunken milk packs. Sprinkled with some broccoli and cottage cheese. The unexpected dating app created headlines all over the world – TV, radio, live stream, news papers, the news about Refrigerating didn’t miss anyone. Hey, it even helped one of Sweden’s most prominent radio profiles find true love, live on radio.