Skänk en tanke

Cancerfonden

Disciplines

  • Art direction
  • Content production
  • Copywriting
  • Graphic design
  • Idea
  • Social media activation
  • Web design

What we did

Cancer changes the lives of hundred thousands of people each year, a change where loneliness is a constant reminder. Thats why we created the campaign “Skänk en tanke”. This year, some selected people who are all affected by cancer in one way or another, carry an interactive pink ribbon where you can “send your thoughts”. A ribbon that lights up and reminds them that there is someone out there who cares, in this very moment. A symbol of togetherness, a step towards the goal, that no one should have to face cancer alone