Skin for Skin

Apotek Hjärtat

Disciplines

  • Art direction
  • Copywriting
  • Creative campaign
  • Digital campaign
  • Idea
  • Influencer management
  • Media pitch

Skin for Skin is a new campaign where gamers can trade in-game skins and items for skincare products, directly on the gaming platform Steam.

Just as important it is to level up your character’s skin in games, as important is it to take care of your own skin. That’s why the Swedish pharmacy Apotek Hjärtat created Skin for Skin – a real time trade function on Steam, where gamers can trade their own skins and items into real life skin care products. 

Long hours in front of the monitor’s blue light can cause stress to the human skin. The radiation from the screen irritates our skin and the blur light could also disturb our sleep, which affects our hormones, that, in turn, creates more acne.

Gamers can connect with Apotek_Hjartat on Steam, send a trade request with a random item, and receive skin care products from Apotek Hjärtat.

The campaign is activated on YouTube, Instagram and with selected Twitch-profiles. Skin for Skin will also be activate during Dreamhack Winter 2019, world’s largest e-sport event.

Connect and trade with Apotek_Hjartat on Steam – https://steamcommunity.com/id/Apotek_Hjartat/home/invites/

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