Språkstöd

Fastighetsbyrån

Disciplines

  • Consumer PR
  • Creative campaign
  • Film production
  • Integrated campaign
  • Marketing PR
  • Media relations
  • Social media activation

Every year Fastighetsbyrån receives thousands of phone calls from clients who experience difficulties understanding the swedish real estate market due to language barriers. So Fastighetsbyrån wanted to find a solution to this problem and help people who have Swedish as a second language.

We created “Språkstöd” (language aid) – with the aim to give everyone, no matter mother tongue or origin, the best possible experience when buying their new home. Thanks to Fastighetsbyråns 250 offices across Sweden who together speak over 30 different languages we made this possible.

“Språkstöd” was an integrated campaign and was communicated across earned, owned and bought channels and created a total reach of over 5 000 000. The initiative sparked a debate on Fastighetsbyråns social channels and resulted in an engagement that doubled compared to the average.