The Roomie Test

Fastighetsbyrån

Disciplines

  • Art direction
  • Consumer PR
  • Content marketing
  • Copywriting
  • Graphic design
  • Idea
  • Media pitch
  • Social media activation

What we did

A Facebook app that promised to tell the user which of their Facebook friends would make the perfect cohabitant in just one click. The test was made simple by an advanced technical solution that made full use of Facebook’s API, comparing your data with your contacts. Once the test was completed, a photo showed and tagged the user and their perfect roomie, along with a fun justification of why the two should move in together.

In January 2015, an English-language version of The Roomie Test 2.0 was launched. This allowed non-Swedish speakers to also find out who their perfect roomie was and where in Sweden they could live together.

The Roomie Test was the big hit of summer 2013 on social media and has since continued to grow. In less than a month, Fastighetsbyrån’s Facebook page went from around 5,000 likes to over 370,000, probably the fastest growth on a Swedish Facebook page ever.So far over 3.7 million people have taken the test and more than 1.3 million people have shared their results.