Disciplines

  • Consumer PR
  • Content production
  • Media pitch

What we did

A visual experiment to see the effect that styling has on people when choosing their future home – where the same apartment was styled in three different ways by Sweden’s leading interior stylists. The styling was based on the American psychologist, Sally Augustin, report ‘Home’. The home was adjusted so that prospective buyers could view the same apartment in three completely different versions.

X3 spread quickly within interior magazines, broadcasting media, and bloggers. Never before has one of Fastighetsbyrån’s homes been viewed so many times online. As a result of the campaign, 26% of the target group were more positive towards hiring Fastighetsbyrån.