Live Streamed Open House

Through a collaboration between Telenor and the real estate agency, Fastighetsbyrån, we created the world’s largest open house – live streamed via Periscope.

Brief

Telenor has for a long time extended their network in northern Sweden to offer people and businesses fast and stable connectivity. The challenge is that people associate networks and coverage with Telia, and Telenor had to create differentiated communication by demonstrating the potential of their network for northern businesses.

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Insight

Many people are interested in buying homes in northern Sweden – Åre in particular. But it can be difficult to get people to come to the open house when a property is for sale, the majority simply live too far away, and the investment to get to the open house is too big.

Solution

We created the “Live Streamed Open House” – a unique collaboration between Telenor and Fastighetsbyrån, where we invited everyone to take part in the open house in an exclusive apartment in Åre – live from wherever in the world they were situated. The broker hosted the open house as usual and sent it live via Periscope. This made it possible for people to ask questions and interact with the broker in real time, something that would not have been possible if it weren’t for Telenor’s network.

The live streamed open house

Results

Live Streamed Open House became Sweden’s largest open house of all time with over 1 300 visitors, major news media such as Swedish newspaper Svenska Dagbladet, Veckans Affärer, Aftonbladet, Expressen and DI picked up the news, resulting in a reach of over 16 million people. The cooperation between Telenor and Fastighetsbyrån enabled a unique experience for people and solved a practical problem for prospective bidders – while the underlying message of Telenor’s network being the enabler of this execution was well received.