Brief

To stand out in a tough market, Sweden’s largest real-estate agent Fastighetsbyrån had to communicate their knowledge by showing how homes are presented in the best possible way.

Insight

The demanding consumer is incredibly interested in the real estate market, and home styling, and identifies themselves with their homes. They tend to choose the agent that knows home styling best.

2 stylisterna

Solution

Fastighetsbyrån X3 – a visual experiment to see the effect that styling has on people when choosing their future home – where the same apartment was styled in three different ways by Sweden’s leading interior stylists. The styling was based on the American psychologist, Sally Augustin, report ‘Home’. The home was adjusted so that prospective buyers could view the same apartment in three completely different versions.

3Hans_vardagsrum_balkong
4 Mikael_vardagsrum_balkong
5Tina_vardagsrum_balkong
The styling was based on the American psychologist, Sally Augustin, report ‘Home’. The home was adjusted so that prospective buyers could view the same apartment in three completely different versions.
6 visningen

Results

Fastighetsbyrån X3 was a success and spread quickly within interior magazines, broadcasting media, and bloggers. Never before has one of Fastighetsbyrån’s homes been viewed so many times online. The total reach exceeded over 13,000,000 with a PR-value of almost 11,000,000 kr. The apartment sold right after the showing for 5,950,000 kr. One year earlier the same apartment was for sold without styling, for 4,800,000 kr. As a result of the campaign, 26% of the target group were more positive towards hiring Fastighetsbyrån.

Another from #fastighetsbyrånx3

Ett foto publicerat av Hans Blomquist (@hansblomquist)


7 bonytt mockup