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Skärmavbild 2021-03-26 kl. 14.48.38

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The food we eat is a big part of our culture and our society. For over a hundred years, ICA has followed how society has changed by watching Swedish eating habits. In 2020, our lives changed fundamentally as a result of the corona pandemic, which also proved to have a big impact on how and what we eat.

ICA, as a market leader, is always at the forefront when it comes to analyzing consumption trends, also during the first months of the pandemic. ICA wanted to analyze how Swedish consumer behavior changed as a result of the pandemic. The report "Food-In-Crisis" presented some of the changes ICA saw in food consumption during the crisis. The report also clearly shows the importance of food and meals in people's lives in crisis situations.

The purpose of the report was to increase the understanding of customers' everyday lives in a crisis situation, an everyday life that did not look like before. What the report showed was, among other things, that consumers stockpiled basic goods, especially at the beginning of the crisis, and sought home-cooked food. For example, searches for traditional dishes such as “Hasselback potatoes”, cabbage pudding and potato pancakes (“Raggmunkar”) increased during the period. But many people also looked for everyday luxury, perhaps to spice up everyday life that has been spent more at home. Customers also seem to have baked significantly more than usual. For example, sales of dry yeast increased by 143 percent and the recipe category "bread" had 123 percent more traffic compared to the same period last year.

In this project, we also collaborated with Richard Tellström, associate professor and researcher in food culture and food trends. The purpose of the collaboration was to provide a food culture and historical perspective on the changes we have noticed. Richard contributed with interesting parallels and reflections based on his knowledge of previous times of crisis in Sweden. Maybe the food and the meal can give us some comfort in a time of crisis and uncertainty - whether it's about baking bread, eating a luxury dinner on a weekday or seeking comfort in childhood memories of home cooking.

The report was activated towards media, in own channels and internally at ICA.

Mat i Kris

Communication strategy

Consumer PR

Content marketing

Corporate communications

Creative campaign

Media pitch

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Skärmavbild 2021-03-22 kl. 14.59.01

When Samsung launched the new smartphone Galaxy S20 Ultra, we got the assignment to create a story driven campaign where we could highlight the main benefit of the new device – the amazing camera.

Looking at our prime target group, it was obvious that we needed to create inspiring content for social media, primarily Youtube, to get the attention of this hard to reach target group. Our analysis told us that outdoor activities was a big interest for many people in our target group so we decided to combine this interest with the key USPs of the new smartphone to created inspiring content that could bring across the great functionality of the Galaxy S20 Ultra camera.

We collaborated with four famous outdoor explorers and influencers and let them create a short film together, about outdoor adventures in the Nordics, featuring their favorite sports. While they are filming the short film we create a YouTube series that take the viewer through all the tips and tricks the famous outdoor explorers have learned through their travels and video making in order to give tangible advice of “how to create your own outdoor film with only the camera in your pocket”. By letting strong influencers tell the story about the impressive camera, we created truly relevant and engaging content based on our target groups interest to be used in Samsungs own channels and on Youtube.

Capturing the North

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Nisse_Hallberg

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Samsung Connected living helps people save time, achieve more, and enjoy moments with the people that matter most. But how do you explain and present all amazing possibilities with smart home technology, such as the Samsung Connected living solutions, without being too techy and complex?

Together with the famous Swedish comedian, TV host and Podcaster Nisse Hallberg, we launched an inspiring information content campaign about how the new digital possibilities have created a more convenient everyday life for people by enabling products to communicate with each other. In several episodes, Nisse met different people that explained how the Samsung smart home solutions is helping them in their daily life. The episodes were developed in a relaxed and inspiring format, and posted on own and social media platforms.

Connected Living

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SAMSUNG_pompe1_wf

We love dogs, Samsung loves dogs, everybody loves dogs. So to prove that Samsung creates TV entertainment for the whole family, we created Samsung Dog Karaoke – a smart TV-app, only available on Samsung TVs, for dogs to sing to.

The music is composed for instruments that inspire the dog’s inherited behavior to howl to interact with their pack. By the help of a dog expert Samsung identified images and sounds that are likely to catch a dog’s attention and inspire it to sing. These visual and musical elements were then used to create QLED Dog Karaoke.

One example of the adaptation is the number of frames per second. Dog’s eyes are more sensitive to movement than human eyes are, that’s why an old TV showing fewer frames per second will flicker to a dog. The Dog Karaoke films are made with more frames per seconds, suitable for screening on the high definition of Samsung QLED TVs. The karaoke movies portraits dogs and a lot of motion, and the choice of blue and yellow color notes is due to the fact that those are the colors that are the easiest for dogs to perceive.

The app is available on all Samsung QLED TVs* from November 28th 2019

Have a look at the trailer below and download the app to your Samsung TV, for free. Have a Samsung TV but no dog? Adopt one or borrow your friends’ for a fun night of howling in front in the TV.

Dog Karaoke

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N5A6201_ret_kl_hires_noise_1080

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Who cares about a new fridge with cameras inside? Not that many. People are too busy with, say, their app-based dating game. Yet, the inside of your fridge is the only remaining place that truly reveals the inner soul of a person. So to launch Samsung’s new Family Hub fridge, we created the dating experience “Refrigerdating” – to help people find true love with a little help from their fridge.

People could swipe up their future love based on a picture of yesterdays Chinese box, half a zucchini and 3 units of half drunken milk packs. Sprinkled with some broccoli and cottage cheese. The unexpected dating app created headlines all over the world – TV, radio, live stream, news papers, the news about Refrigerating didn’t miss anyone. Hey, it even helped one of Sweden’s most prominent radio profiles find true love, live on radio.

Refrigerdating

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LDRKI

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Sound is a vital part of experiencing film. When it comes to horror movies, sound is crucial for building tension. For 70 million people in the world, who are deaf, the sound is already absent, and so is the chance to fully experience horror movies. That’s why Samsung teamed up with the lead sound designer behind the award winning Swedish horror film classic “Let the right one in”, to give deaf people the same dimension of thrills as hearing people experience by the sound. A new sound design was created together with a focus group, that included multiple deaf people.

The new sound design was based on low bass frequencies that people can feel in their bodies. With the help of vibrations in the bass, the adapted sound design give deaf people the same unease or fear in scenes of the film where high pitched sounds normally creates it. The film “Let the right one in” with the new audio track is available to watch for free on the Scandinavian streaming site SF Anytime and can with the help of Samsungs Soundbar and Subwoofer, be experienced at home in your living room.

Feel The Sound

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Spiral

<h2>What we did</h2>
To get people talking about the Samsung QLED TV we created <a href="http://www.samsung.com/se/unspoilme/eng/" target="_blank" rel="noopener noreferrer">Unspoil Me</a>, the world’s first digital hypnosis that enabled anyone to forget their favourite TV-series, so that they could re-experience it on a new Samsung QLED TV. The hypnosis was created together with certified hypnotist Fredrik Praesto and crafted into an interactive web-experience consisting of a 20 minute audio experience accompanied by hypnotic graphics, all designed to get you into trance.

The news about Samsung’s digital hypnosis blew up the internet and created a media reach well over 380 000 000 impressions. Unspoil me was featured in major news outlets all over the world. Journalists, radio and TV hosts, forum members and influencers all experienced the hypnosis to craft their own unique story. Over 350 000 people visited the site during the campaign period, resulting in 22 000 hours of hypnosis – that’s over two years. In the end we gave thousands of people the opportunity to re-experience their favorite TV-series on a Samsung QLED TV.

Unspoil Me

Creative campaigns

CSR/Sustainability

Day to day PR

Influencer marketing

Issues management

Marketing PR

Media relations

Spokesperson training

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Essity

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COMING 2 AMERICA

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Maisel

Press office

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Skin-for-skin_key-visual

<p class="p1"><span class="s1">Skin for Skin is a new campaign where gamers can trade in-game skins and items for skincare products, directly on the gaming platform Steam.</span></p>
<p class="p1"><span class="s1">Just as important it is to level up your character’s skin in games, as important is it to take care of your own skin. That’s why the Swedish pharmacy Apotek Hjärtat created Skin for Skin – a real time trade function on Steam, where gamers can trade their own skins and items into real life skin care products. </span></p>
<p class="p1"><span class="s1">Long hours in front of the monitor’s blue light can cause stress to the human skin. The radiation from the screen irritates our skin and the blur light could also disturb our sleep, which affects our hormones, that, in turn, creates more acne.</span></p>
<p class="p1"><span class="s1">Gamers can connect with Apotek_Hjartat on Steam, send a trade request with a random item, and receive skin care products from Apotek Hjärtat.</span></p>
<p class="p1"><span class="s1">The campaign is activated on YouTube, Instagram and with selected Twitch-profiles. Skin for Skin will also be activate during Dreamhack Winter 2019, world’s largest e-sport event.</span></p>
<p class="p3"><span class="s2">Connect and trade with Apotek_Hjartat on Steam - <a href="https://steamcommunity.com/id/Apotek_Hjartat/home/invites/"><span class="s3">https://steamcommunity.com/id/Apotek_Hjartat/home/invites/</span></a></span></p>

Skin for Skin

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<h2>What we did</h2>
To be a parent is wonderful – and challenging. Especially when it comes to dealing with ill children and medication.

To help both struggling parents and feverish children, Apotek Hjärtat wanted to make the medication process fun and exciting. So we teamed up with illustrator and children’s writer Per José Karlén and created the audio adventure Stjärnaporna i Gränslandet (Star Monkeys in the Borderland). This enchanted world is a youtube series of 10 episodes where medication has been transformed into magic potion. The sparkling star monkeys have lost their friend Kosmos, and will ask you to help them during their search by taking a sip of your remedy.

Stjärnaporna i Gränslandet

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<h2>What we did</h2>
Half of the Swedish population suffer from lack of Vitamin D during wintertime, and in February our energy levels have often reached rock bottom. One of the most common reasons is that we don’t get enough sunlight.

To brighten up the day for tired Swedes we turned one of Apotek Hjärtats display windows in central Stockholm into light therapy. With specially adapted fluorescent lamps in which color, temperature and brightness simulates a natural daylight, busy Stockholmers could now experience light therapy on the go – right in the heart of the city centre.

Light therapy

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<h2 class="sc-jAaTju cljhFA">What we did</h2>
Apotek Hjärtat’s Happy Place is the world’s first pain relieving VR app that helps people manage their pain in a completely new way. Happy Place distracts the brain from focusing on temporary pain through a virtual world. The app is available for download in Oculus Store and available to try in selected Apotek Hjärtat pharmacies.

Over 3 million Swedes were reached through a wide spread of articles in Sweden’s largest newspapers, tech magazines and health media. Happy Place also created a buzz internationally when major news sites and magazines around the world covered the story.

Happy Place VR

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<h2 class="sc-jAaTju cljhFA">What we did</h2>
The main reason why Swedes fail to use sunscreen is because they don’t have it at hand when they need it. Many people remember to use sunscreen when they actively decide to tan but fail to use it in other sunny places such as outdoor terraces, where you tend to get high exposure and sit for a long time. We equipped one of Stockholm’s most sunny roof tops with a new kind of summer brew: sunscreen SPF 20 on tap. The sunscreen is by Apotek Hjärtat's own brand Apolosophy and was available to order free of charge.

The sunscreen tap was well received on social media with a light hearted tone we got the message across of the importance of using sunscreen. Bloggers, F&amp;B media along with other media picked up the news of the new approach to making sunscreen available.

Sunscreen On Tap

Social media activation

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<h2 class="sc-jAaTju cljhFA">What we did</h2>
<span style="font-weight: 400;">Use nasal spray for red eyes, all-purpose cleaner as foot cream, or </span><span style="font-weight: 400;">hemorrhoid cream</span><span style="font-weight: 400;"> in the face? Swedish Internet forums are filled with creative solutions on how to cure diseases and everyday problems. But when it comes to medication it is important to be able to rely on the information to be correct. In the video series "Pharmacists React to" a number of pharmacists reacted to the Internet myths in the same humorous format as other “React to” series on Youtube.</span>

<span style="font-weight: 400;">The video series created great engagement on Apotek Hjärtats social media channels where the content was published. The video content resulted in conversations in social media and was viewed by more than 100.000 Swedes in just two weeks. The campaign was also picked up by earned media which resulted in a number of articles both in Swedish and international media.</span>

Apotekare React to

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<h2 class="sc-jAaTju cljhFA">What we did</h2>
<span style="font-weight: 400;">To help Swedes find the right medicine abroad, and to explain their problems more easily, we created the mini-dictionary ”Uppslagsvärk”. In the dictionary you can find common diseases, pharmacy products and medicines translated into six different languages. </span>

<span style="font-weight: 400;">The launch of ”Uppslagsvärk” became a big hit and was received very well both by Apotek Hjärtat’s employees and customers. Also, the interest from media was great with a large number of media articles published about the dictionary. A majority of the articles included a link to the website where you could download ”Uppslagsvärk”. The content published in Apotek Hjärtat’s social media channels also received great feedback and engagement.</span>

Uppslagsvärk

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<h2>What we did</h2>
As a proud partner to Cancerfonden and their Pink Ribbon campaign, Apotek Hjärtat releases a new pink product every year in October in order to raise awareness and funds for cancer research in Sweden. But even though all profits from the campaign supports cancer research in general, the Pink Ribbon is widely associated with women and breast cancer. Therefore, Apotek Hjärtat wanted to twist their communication for 2017 and create a product specifically for men – a pink shaving foam.

To highlight the initiative, we encouraged men to shave in support for cancer by launching the Pink Barbershop, a pop up barbershop where men could get a pink shave for an optional donation to Cancerfonden. The campaign was well recognized in media, with a reach of over 3 million impressions. The barbershop was fully booked during the entire period, and we also encouraged people to share their pink shaving foam selfies on social media under the hashtag #rakarosa, where a donation from Apotek Hjärtat was made for each selfie that was uploaded. All in all, Apotek Hjärtat reached their all time donation record to Cancerfonden.

Pink Barbershop

Art direction

Digital campaigns

Graphic design

Digital campaign

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<h2>What we did</h2>
Cancer changes the lives of hundred thousands of people each year, a change where loneliness is a constant reminder. Thats why we created the campaign “Skänk en tanke”. This year, some selected people who are all affected by cancer in one way or another, carry an interactive pink ribbon where you can “send your thoughts”. A ribbon that lights up and reminds them that there is someone out there who cares, in this very moment. A symbol of togetherness, a step towards the goal, that no one should have to face cancer alone.

Send Your Thought

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Film production

Idea

Integrated campaign

Social media strategy

Web design

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Content production

Copywriting

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Skärmavbild 2021-03-17 kl. 11.48.17

Reports

Thought Leadership

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Influencer management

Marketing communication

essity

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LOGITECH_MILLISECOND_AD_pressimage

The 1 Millisecond Ad is a campaign featuring a commercial that’s only one millisecond long, to highlight how incredible fast Logitech’s LIGHTSPEED technology is. The film is so fast that you can only see it in super slowmotion.

Lag and high latency is among the most annoying things you can experience as a gamer. But thanks to Logitech’s LIGHTSPEED technology, gamers are able to play on gear with a superfast respons time of one millisecond. This gives gamer an advantage on the battlefield. To highlight this benefit, we made an ad that’s one millisecond long – so fast that the human eye can’t register it. That’s why we had to turn down the speed of time and show the ad in super slowmotion.

The campaign features a treasure hunt on Twitch, where famous streamers such as YZNB (SE), Eeddplays (FI), Madsengaming (DK) och Chriswhippit (SE) will hide the millisecond ad in their channels. The person who finds all the ads, and enter the right password on the campaign site will win products from the LIGHTSPEED series.

Read more at <a href="http://the1millisecond.com">the1millisecond.com</a>

The 1 Millisecond Ad

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Polarkaka BroÌdmix

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Helsida

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logohjÃ¤rta

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<h2>What we did</h2>
<span style="font-weight: 400;">Millions of Swedish online accounts have been hacked in various attacks over the years. T</span><span style="font-weight: 400;">hey don’t know that their passwords can be downloaded by anyone on the dark web. </span><span style="font-weight: 400;">Our client SVT’s investigating journalism show “Dold” did a story about leaked passwords, b</span><span style="font-weight: 400;">ut we needed to find a way to really get the peoples attention. </span>

<span style="font-weight: 400;">So we teamed up with a former superhacker, and created a database with millions of leaked Swedish passwords. </span><span style="font-weight: 400;">Using this database, we developed a website where anyone could see if they had been hacked. </span>

<span style="font-weight: 400;">Every important Swedish news media such as, DN, Aftonbladet, Expressen and SvD talked about the website, resulting in o</span><span style="font-weight: 400;">ver 2 000 000 unique visitors in one week where over 4</span><span style="font-weight: 400;"> 000 000 email adresses were tested.</span>

Do We Have Your Password?

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Digital development

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tieto

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roamingrädsla_hera

<p class="p1">Of course people bring their smartphone on vacation; it contains the ticket, become the guide and translator. But they also bring a nagging fear of roaming too much. That’s why Tre now let their customers use their smartphones as they do home; in 80 countries all over the world! So now, people don’t need to feel the fear of roaming ever again, but –some still do. We wanted to help, and created a range of methods for people to get over their irrational fear of roaming. Have a look below!</p>

Fear of Roaming

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huset

<h2>What we did</h2>
In June 2017, Blizzard released a new expansion for Diablo III. Given the fact that the game is five year old, the novelty has worn off as most fans have already completed it with multiple heroes. So we needed to make gamers in the Nordic region excited to play the Diablo III expansion – Rise of The Necromancer, in a market full of large-scale releases.

The Necromancer has the ability to harness power from the dead and make them fight by his side. We gave gamers a first hand experience of his ability by creating ”The Haunted Experience”. A challenge to gamers, where we looked for one brave soul who wanted to play The Rise of Necromancer in Sweden’s most haunted house while streaming the experience live on one of the most popular gaming sites, Twitch.

The Haunted Experience

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Every year Fastighetsbyrån receives thousands of phone calls from clients who experience difficulties understanding the swedish real estate market due to language barriers. So Fastighetsbyrån wanted to find a solution to this problem and help people who have Swedish as a second language.

We created “Språkstöd” (language aid) – with the aim to give everyone, no matter mother tongue or origin, the best possible experience when buying their new home. Thanks to Fastighetsbyråns 250 offices across Sweden who together speak over 30 different languages we made this possible.

“Språkstöd” was an integrated campaign and was communicated across earned, owned and bought channels and created a total reach of over 5 000 000. The initiative sparked a debate on Fastighetsbyråns social channels and resulted in an engagement that doubled compared to the average.

Språkstöd

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X3-client-page-image1

<h2 class="sc-jAaTju cljhFA">What we did</h2>
<span style="font-weight: 400;">A visual experiment to see the effect that styling has on people when choosing their future home – where the same apartment was styled in three different ways by Sweden’s leading interior stylists. The styling was based on the American psychologist, Sally Augustin, report ‘Home’. The home was adjusted so that prospective buyers could view the same apartment in three completely different versions.</span>

<span style="font-weight: 400;">X3 </span><span style="font-weight: 400;">spread quickly within interior magazines, broadcasting media, and bloggers. Never before has one of Fastighetsbyrån’s homes been viewed so many times online. As a result of the campaign, 26% of the target group were more positive towards hiring Fastighetsbyrån.</span>

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<h2 class="sc-jAaTju cljhFA">What we did</h2>
<span style="font-weight: 400;">We created the “Live Streamed Open House” – a unique collaboration between Telenor and Fastighetsbyrån, where we invited everyone to take part in the open house in an exclusive apartment in Åre – live from wherever in the world they were situated. The broker hosted the open house as usual and sent it live via Periscope. This made it possible for people to ask questions and interact with the broker in real time, something that would not have been possible if it weren’t for Telenor’s network.</span>

<span style="font-weight: 400;">Live Streamed Open House became Sweden’s largest open house of all time with over 1 300 visitors, major news media such as Swedish newspaper Svenska Dagbladet, Veckans Affärer, Aftonbladet, Expressen and DI picked up the news, resulting in a reach of over 16 million people. The collaboration between Telenor and Fastighetsbyrån enabled a unique experience for people and solved a practical problem for prospective bidders – while the underlying message of Telenor’s network being the enabler of this execution was well received.</span>

Live streamed open house

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<h2 class="sc-jAaTju cljhFA">What we did</h2>
A Facebook app that promised to tell the user which of their Facebook friends would make the perfect cohabitant in just one click. The test was made simple by an advanced technical solution that made full use of Facebook’s API, comparing your data with your contacts. Once the test was completed, a photo showed and tagged the user and their perfect roomie, along with a fun justification of why the two should move in together.

In January 2015, an English-language version of The Roomie Test 2.0 was launched. This allowed non-Swedish speakers to also find out who their perfect roomie was and where in Sweden they could live together.

The Roomie Test was the big hit of summer 2013 on social media and has since continued to grow. In less than a month, Fastighetsbyrån’s Facebook page went from around 5,000 likes to over 370,000, probably the fastest growth on a Swedish Facebook page ever.So far over 3.7 million people have taken the test and more than 1.3 million people have shared their results.

The Roomie Test

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homefulness

<h2>WHAT WE DID</h2>
33% of Swedes experience the process of buying a new home very stressful. Fastighetsbyrån has launched a new brand platform aiming to be the most thoughtful realtor on the market.

To help stressed home buyers we created an entirely new and relaxing way to search for a home by turning Fastighetsbyrån’s property ads into mindfulness audio tracks. The tracks were released on all major streaming services, for people to find their new home when lying flat on the sofa, no stress needed

Homefulness

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Media monitoring

PR Calendar

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B2B PR

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Tikkurila_MG_1954_WEB

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Tikkurila_MG_1715_WEB

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Tikkurila_MG_0848_WEB

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Equal-edit-header-webb-clean

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For centuries, much of our recorded history has been written by men. Until now.

In Sweden, less than ten percent of the people mentioned in the article about Swedish history on Wikipedia, “Sveriges historia”, are women. This is utmost wrong and misleading, creating a false picture of Swedish history.

That’s why we created The Equal edit – a campaign where we rewrite history by adding influential women back into articles about Swedish history. Together, they will write a more accurate and inclusive history. To get all the historic data right, we partnered with Historiskan, the first journal in Sweden focusing on women’s history.

The Equal Edit is made possible by volunteer Swedish Wikipedia editors who have come together to update the articles.

Hallon