The Everyday Economy Expert
ICA Banken
- Creative campaign
- Digital campaign
- Media relations
- Social media activation
Our overall mission for ICA Banken is to strengthen the image of a bank that understands people's everyday lives and aims to help improve their finances. The assignment includes: Increasing ICA Banken's visibility by reinforcing Magnus Hjelmér's position as an everyday economy expert in the media and producing the report Pengakollen twice a year. Pengakollen is based on a national Sifo survey where we map out Swedes' finances and their perspectives on money.
Together with ICA Banken, we have worked on a knowledge-driven communication strategy that always relies on relevant insights within the field of economics. By doing so, the visibility has increased throughout 2023, and Magnus is now regularly interviewed by TT and is a recurring expert on TV4 Nyhetsmorgon, Aftonbladet TV, and Mix Megapol.
