• Art direction
  • Content production
  • Idea
  • Media pitch
  • Planning
  • Social media activation

What we did

Gateau were opening their doors in Gothenburg for the first time and wanted help to spread the news. We helped them by spreading their scent. By packaging the scent of their hero product, Grand Blanc, a sourdough loaf in a classically, french inspired perfume bottle we successfully spread the news.

Through a wide spread of media articles, all from lifestyle to business, as well as through significant influencers’ attention, we established an awareness about the grand openings. We managed to create an interesting story for the openings. The perfume became such a sought after product and created a buzz amongst media and its readers that the bottle supply finished within days.