• Art direction
  • Content production
  • Copywriting
  • Idea
  • Media pitch
  • Planning

What we did

Apotek Hjärtat’s Happy Place is the world’s first pain relieving VR app that helps people manage their pain in a completely new way. Happy Place distracts the brain from focusing on temporary pain through a virtual world. The app is available for download in Oculus Store and available to try in selected Apotek Hjärtat pharmacies.

Over 3 million Swedes were reached through a wide spread of articles in Sweden’s largest newspapers, tech magazines and health media. Happy Place also created a buzz internationally when major news sites and magazines around the world covered the story.