The Gen Z generation lives mostly online. That means that their personal style is more often reflected in front of a webcam than in public. Even more so during the pandemic.
When we got asked to help Logitech G launch their new and colorful headphone G435 we started thinking about public appearance online and realized that headphones more often than not mess with your hair game. To help our target audience further express their true selves we teamed up with popular hair salon Creative Headz to create truly mind-blowing hairstyle blueprints fit for headphones. Of course, the hairstyles came in expressive colors – just as Logitech Gs headphones G435. Our unique brand collaboration exploded onto the www reaching people in search of gear that enables self-expression online.
The campaign included production and distribution of hero assets such as videos of the making of haircuts, influencer activations, paid social and consumer activations in all partner channels including retail partner INET, generating earned traction as well as sales conversion.