• Art direction
  • Film production
  • Graphic design
  • Idea
  • Planning
  • Social media activation

What we did

As the main sponsor of Stockholm Pride, 7-Eleven created a music project to honour three people who in various ways have helped make Sweden more open. Three Swedish musicians interpreted the heroes’ stories and created their own musical homage. The purpose of these Songs with Pride was to bring the stories of these pioneers of Swedish openness to a broader audience.

Songs with Pride generated headlines in much of the mainstream Swedish media. Both the heroes and the musicians were invited to talk about the project on the breakfast shows TV4 Nyhetsmorgon and Gomorron Sverige. The meetings between the musicians and the heroes were captured in pictures and film which then became content on social media.