Var ska vi bo?



  • Consumer PR
  • Content marketing
  • Content production
  • Digital campaign
  • Film production
  • Social media activation


Would you let a stranger handle the biggest deal of your life? Most people probably wouldn’t. But that’s exactly what Frida and Emil has done. Like so many others they felt that finding and buying their dream home is hard and turned to Fastighetsbyrån for help.

In the series “Var ska vi bo?” we’ve given a realtor, a psychologist and an interior decorator the mission of finding Frida and Emil’s dream home. Over four episodes we follow the trio as they search for the perfect place for Frida and Emil to live by using Fastighetsbyrån’s digital services, their combined expertise and findings from interviews with the couple. Will they succeed? And will Frida and Emil let strangers decide where they are going to live?

The series is part of a 360-campaign consisting of TVC, radio, print ad, social media and direct mail.